Product Policy: How to Develop a Concept
Product policy is considered the first marketing instrument within the marketing mix. It focuses not...
Blog
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From Then to Now: The Development of the Printing Industry
Printing is part of everyday life in more ways than we often realize. It appears...
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The Offer Determines the Acceptance
Even though many products and services are now presented online, important business transactions are still...
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Creating Vector Graphics from Pixel Graphics
Unlike pixel graphics, vector graphics are not made up of individual image dots. Instead, they...
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TIF, GIF, JPG - What for?
JPG, TIF, PNG and GIF are among the most common image file formats. But what...
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High-quality Hotel Folders: An Investment That Pays Off
Every hotel has them, and every hotel needs them: hotel folders, often also called guest...
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The Best Way to Be Different Is to Be Better: Service Optimization from a Different Perspective
Companies often want to be different in order to stand out in the market. But...
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An Essay on Design
Let us be honest: we all think we know what design is. At least at...
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Point of Communication: The Future of the Point of Sale
Emotion and authenticity are two of the most important advantages traditional retail still has over...
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Vinyl Sales Surpass Music Downloads for the First Time
For the third year in a row, revenue in the music industry has continued to...
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The Christmas Season Is Approaching: Quickly Find the Right Promotional Gift Now
The foundation of a successful company is a product or service that clearly stands out...
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Living Sustainability
The Duden dictionary describes sustainability as an effect that lasts over a longer period of...
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Marketing Strategies Part 4: Branding
In an oversaturated world with an overwhelming amount of choice in almost every area, the...
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This Is How Seriously Apple Takes “Its” Packaging
Apple Stores do not sell only Apple’s own products. They also offer a wide range...
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How Do I Find the Right Graphic Designer?
Working with graphic designers is not only important for start-ups. Established companies also regularly rely...
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Which software should you use for creating print data?
When it comes to creating print data, it is important to use the right software...
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How to Convince Your Negotiation Partner!
A major business opportunity is taking shape. A potential customer has requested another meeting to...
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Marketing Strategies Part 3: Corporate Identity
Corporate identity is not a marketing strategy in the strictest sense. However, a strong and...
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Marketing Strategies Part 2: A Company’s External Image
A company is not perceived and evaluated by customers or business partners solely on the...
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Leather fiber impresses!
Looks like genuine leather and feels remarkably close to it. That is hardly surprising: leather...
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Marketing Strategies Part 1: Tips for Successful Marketing
In this article on marketing strategies, we provide a clear overview of the most important...
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Plastic Bags as a Discontinued Model: The Era of the Cotton Bag Has Begun
Plastic bags are increasingly becoming a thing of the past. In many shops, free plastic...
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Everything About Print Files
<p><strong>When preparing print files for motif printing, there are several important technical details to consider....
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The Packaging: More Than an Advertising Medium
Product and sample packaging has long been much more than a protective shell. When used...
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The Colorful World of Presentation Products: An Excursion into Color Psychology
Color psychology influences our everyday lives in many ways. Yet many people are not fully...
